approach

We journey to the core of the design problem going beyond the obvious solutions or answers. Our Holistic design approaches brand strategy and principles as visual architecture accounting for the foundation of a concrete message and lasting voice for your audience. We focus on aesthetics and functionality because we believe in communicating in a visual way that is both stunning and understood. A sound structure in any design will open the door to a world of beauty and conversation starters as well carry a message from an icon to how typography sets a mood. We want to enrich your brand design experience and elevate your voice.

CLIENT list

American Greetings
Ami Vitale photography
Babysoy
Bella Figura
Brooklyn Bride
Carolyn Tran Photography
Danielle Beinstein
decor8
Elizabeth Lawson Design
SUNY ESF
Everson Museum
Great Arrow Graphics
Hair Habitat
IKEA
Love Nature NYC/JG&CO
Mad River Well Well Services
Nine Cakes
Northwestern
Prema Yoga Brooklyn
ReadyMade Magazine
Rizzoli New York
Syracuse University
Teaselwood Design
Woodstock Farm Sanctuary

capabilities + process

tara hogan, founder, creative director

Tara Hogan is the founder of INK&WIT established in 2003. She is the Art Director, Designer, and Illustrator of INK&WIT, TULSI by Tara Hogan and collaborates with lovely clients all over the world on branding, stationery, and illustration. Her vision stems from understanding everything is connected in our life. Her passion and vision is to create conceptual, organic, elegant and simple designs with an illustrative impression. With over fifteen years experience and inspired by her yoga practice, Tara has made positive beautiful creative communication her main focus. Tara's work has been seen on blogs such as Domino, dwell.com, Apartment Therapy, design*sponge, decor8, TimeOut NY, Dooce, and Real Simple. Tara's illustrations have appeared in the Society of Illustrators, American Illustration, PRINT Magazine, ReadyMade, New York Magazine, Yoga Journal, Venuszine, Uppercase and CMYK and published in books by Scholastic, Charlotte Rivers, and German Publisher, Zeixs. She is a graduate of The School of Visual and Performing Arts, Syracuse University. Tara taught design and illustration as an Adjunct Professor in the School of Art and Newhouse School of Communications at Syracuse University.